Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

from Exhibition to Exhibition


A survey was conducted with the UGM SMEDC Bank BRI in 2002 found that the marketing aspect is a major constraint faced by small medium (SME) in Yogyakarta. Results of this study also showed that SMEs tend to be business-oriented product (product oriented) rather than on consumers (consumer oriented).

A number of complaints and findings Frequently Asked small opportunities in the various discussion also shows that the market access they have is very limited. Even for the SMEs, the marketing aspect was a scourge that impedes development efforts. Weak market access, this is not the only consumer product which is the target but also how to campaign and how to distribute its products.